The best 120 Seo checklist criteria
I share with you 120 Seo (Search Engine Optimization) criteria that I personally tested, which you can not find anywhere. These criteria include information recommended by Google and other search engines, as well as information and techniques that I have gained through my own experience.
120 Seo Criteria I Use Most
1- The domain name should be short.
Short domains have multiple advantages in terms of SEO. It allows you to prepare short urls and provide more space for keywords on your subpages. It also has a positive effect on memorability.
2- Passing Keyword in Domain Name Provides Advantage
Passing the keyword in the domain will give you a great advantage. However, it is also important for the domain to be memorable and become a brand as well as being generic. That's why I recommend creating brands with keywords.
Correct Example: Rental360.com
Wrong Example: generator-rent-now-here.com
3- Domain should be catchy
Catchy domains will make it easier for users to visit your web page by doing google searches again. This means that the amount of brand searches on Google will increase. With the increase in brand searches, your search engine authority will also increase.
4- Domain Extension Has No Direct Relevance to Seo.
However, the .com Extension is Clicked More By Some People And It Increases The Clickthrough Rate. I'm not talking about the number of clicks. However, an increase in your click-through rate will have a positive effect on you, while a decrease will have negative results.
5- Hosting / Server will be fast.
The speed of the servers you use is very important in terms of SEO. Because one of the most important basic criteria of SEO is user experience. Speed is one of the most important factors for user experience. A fast web page starts with a fast and optimized server.
6- CDN and Cloud Servers Provide Speed Advantage, Especially in International Projects.
CDN and Cloud servers are servers that work through many centers. These servers ensure that your web page works at a stable speed in every location in the world. Especially in international projects, such servers and services should definitely be used.
7- SSL and Non-SSL Pages will be Redirected.
SSL is a factor that increases the quality of search engines and advertisements. That's why ssl forwarding should be done from each page. As far as SSL is done, pages that work with http should be redirected to https.
- Example SSL URL: https://www.codingsource.net
- Example Non-SSL Url: http://www.codingsource.net
8- Title is One of the Most Important Factors Affecting the Ranking. Title Will Contain Keyword
Title is the largest area of the web page that appears on google. So this is the most striking part of the search. The targeted keyword should be included in this field for both the user and the algorithms. This field is automatically pulled from the page title or product title section when you add a new product or page in new generation software. In more advanced software, you can also specify these fields manually.
Tip: Those who use WordPress infrastructure can activate specific meta fields with one of the Yoast Seo or All in One Seo plugins.
9- Title Must Contain Clickable and Call To Action Statements. (like 100% Original , Best , 2023)
Click-through rate is very important in Google rankings. It is also one of the most important criteria for Google. To increase clickthrough rate, you need to convince users that the right content is your content. That's why you need to use call-to-action texts.
False Example: Introducing London
The Right Example: London Guide: 20 Things You Should Know Before Going
10- URL So Permalink Will Contain Short and Keyword
Title and Description must be of maximum length within limits. However, you should make the url minimally short, including limits and keywords.
11- Meta Description Is Between 160-140 Characters. It Will Contain My Keyword.
Meta description plays an important role for us both while notifying the search engines of our page and increasing the click-through rate of our visitors. Avoid writing very long or very short descriptions. The keyword must be in the meta description. It should also be a text that will impress users.
If the software you are using does not offer the meta description feature, you can place the code below between the < head > tags
<meta name="description" content="Text that exceeds the keyword between 160-140 characters will be written here.">
12- The content of my page must be original. Duplicate Content Is Completely Useless
Authenticity is among the indispensable criteria of SEO. Do not copy content from any page. Even if this content is a product page, you can expand it in your own words or with your customers' most frequently asked questions. Also, attractiveness is as important as originality. Try to give your visitors the best quality information in the simplest language.
13- Variations of My Keywords Should Be Included in My Content.
Many seo scoring systems and seo experts calculate how many times the keyword should be mentioned and its percentage. While this is nice for a roadmap, the important thing is a natural and engaging text. That's why you can include inflections of your keyword in your content, and these are usually not calculated by the tools I mentioned. However, Google can calculate them. Therefore, do not break the sentences and use keywords to capture the naturalness.
Sample:
Web Software , Website , Websites , Web Applications , Web Design
14- H2, H3 and other Heading Elements should be used correctly, provided that there is 1 H1 in the content.
The H1 header is the headline of your web page. The cuff is important. It is the first area that catches the user's eye. So it should definitely be interesting and contain succinctly what is being said in your text. It should also definitely include the keyword. The H1 header should by nature be at the top. But it doesn't need to be at the top. When the page is first opened, it is enough to be in a visible place.
Wrong H1 Header: “Website Design”
Correct H1 Title: “UX/UI Supported Next Generation Website Design”
<h1>H1 Tag Used This Way in HTML</h1>
15- Using HTML5 is advantageous for SEO.
HTML 5 tags attract the attention of search engines not only for performance but also because they are easy to understand tags due to their standards. Therefore, you should use your content and designs in html5 tags.
16- We Should Use HTML 5 Layout Elements. (<header> , <footer> , <nav>, <aside>)
17- Images Related to the Content should be used in our content.
18- Images to be used must be original and designed from scratch.
19- The Names of the Images should be Short and include Keywords.
20- There should not be text containing advertisements and promotions in the images.
21- Alt Tags should be used to include keywords in order to explain images better.
22-Google Analytics Registration Must Be Done.
23-Favicon should be used.
24-Google Search Console should be used.
25-Sitemap should be added to Google Search Console.
26- Sitemap and Robots.txt must be prepared correctly.
27- Sitemap must be in Dynamic and XML Version.
28- The most ideal number of words for the content is between 1600-2400.
29- On-Page and, If Necessary, Off-Page Links should be used in the Content.
30- Links to be shared by users in comments should be determined as nofollow.
32- All Social Networks that can be purchased with the Page Domain Name should be taken and regular sharing should be done.
33- Important Content Pages Should Be Displayed as In-Page Links in the Footer Section.
34- Current Pages are Advantageous for SEO. We Must Keep Pages and Categories Updated.
35- We Should Increase the Number of Comments and Feedbacks to the Pages. We need to encourage people to comment.
36-We Should Increase Our Authority in Blog Contents and Keywords. We must share the articles we wrote in the blog on social media tools and platforms.
37- We should not use Flash Content on our page.
38- We should stay away from IFRAME content on our page.
39- We should increase the amount of text content on our page. We Have To Reduce The Amount Of Code.
40- We must update the images on our page with New Generation Web Style Formats.
41- We should encourage people to link to our page on their own pages, and we should prepare content for this.
42- It is critical that our page is mobile friendly. Search Engines Give Priority To Mobile Design.
43- We should pay attention to both mobile speed and desktop device speed of our page.
44- In order to keep the pages up to date, we can create them with categories. Categories are URLs. Meta content must be entered on these pages.
45- The link sharing we make on social media pages contributes to us. In particular, we can share links from pages belonging to our own name.
46- Media elements that increase the time spent on the page, such as videos, will have a positive effect on our page. We can add videos to watch.
47- Whatsapp and facebook sharing buttons will increase the popularity of our page. If we have content that can actually be shared, these buttons should be added to them.
48- The texts on the page should be broken up. Piece by piece reading increases the interest of the users. Content navigation can be used so that the user can find the content.
49- Meta content can be changed over time, except for the url. This is not harmful to SEO.
50- While social media pages get nofollow backlinks and dofollow backlinks, prefer sites that are close to your page as content.
51- Create your backlinks in a process. Instead of 100 backlinks at once, you can think of 1 backlink in 3 days as 300 backlinks per year.
52- Do not always use the same keyword when giving your backlinks, use variations. Ex: Air ticket prices, buy flight ticket, click for flight ticket etc.
53-The most useful backlinks are those that are clicked, that is, those that direct traffic. create such fields.
54- If you receive a promotional letter. Do not print the same text in more than one place.
55- Try to get promotional articles permanently. Backlinks gain value over time.
56- It is almost impossible to get backlinks from sectoral competitors. However, try to get backlinks from your competitors in the search result.
57- When your company's name is written on Google, only your pages should appear on the first page.
Sample: Your Home Page, your facebook page, Your Pinterest page
58-Get a Google maps account
59- Make your Youtube account visible on google when your name is written.
60-Do not check your rank by constantly searching on Google. It reduces your click-through rate.
61- Share pdf content on your page. Pdfs should be in text method, not visual.
62- Your name is as important as backlinks. Include your name on social media posts.
63- Use your own hashtag frequently on social media platforms, example #coding
64- Bot traffic is of no use to you. Don't try.
65- Do not use invisible texts and very small texts. It is spam.
66-Create a subpage for each of your pages that are in a good place in Google ranking. For example, if you have a ranking in the word software course, create new pages under it, such as php software course, python software course.
67- Always try to make a faster page. But don't diminish the user experience. Speed is a user experience. However, it is not the only factor. Work balanced.
68- Follow Google algorithms. But try to catch the logic.
69- Increase your keyword. Aim for at least 50% keyword content growth per year.
70- Keep the footer field rich, especially popular and new keywords are here.
71- When the user who comments in the comments section receives a reply, send an email notification and make him come back to the web page.
72- Create a slogan and have your slogan frequently included both on other web pages and on your website.
73- Upload images in large size, but reduce them when publishing on the page.
74- Use lazy load.
75- Use cache plugins.
76- Remove unnecessary css and js files.
77- Work with maximum content, minimum code.
78- Try to keep your backlinks updated on the pages. Commenting on these pages can help.
79- Do not try to prevent your articles and images from being stolen. Taking them will benefit you.
80- Do not exchange backlinks.
81- The places where your competitors get backlinks can also benefit you. But don't go into link dumps.
82- Get backlinks from quality company directories. Encourage comments here as well.
83- Tell them that they can share the article on their own page, provided that they link to quality content.
84- Move the comments that you find successful into the content.
85- Calculate button conversions via Facebook pixel or analytics. Include the most relevant links in the most productive places.
86- Code the social media links to open on the new page. Let's keep our page open.
87- AMP pages are for news sites and content marketing sites. However, it is an effective SEO method.
88- Update your old posts. Each article should be updated at least once a year.
89- Check your competitors and do not stop following the innovations.
90- Block spam robots from robots.txt file.
91- Do not change successful URLs. Definitely do a 301 redirect if you change it.
92- Update package software frequently. Example WordPress
93- If you have pages in different languages, link them in the topbar or footer.
94-Medium is a quality backlink source. Post regular content here. Make your name the same as the web page name.
95- Turn on whois information.