SEO Checklist: Daily, Weekly and Monthly Task List

SEO Checklist: Daily, Weekly and Monthly Task List

SEO is a set of studies that must be constantly checked and progressed according to a strategy. That's why you should set SEO tasks and create checklists. Without planning and strategy, success does not come and time is wasted. SEO is a collection of tasks. To be successful, you must assign tasks to yourself and complete them.

SEO Basics (Checklist)

There are SEO considerations you should check when a project first arrives. These are as follows:

• Search Console (Is Installation Complete?)
• Google Analytics (Is the Setup Complete?)
• Plugins (If WordPress is Basic SEO Plugins Installed?)
• Sitemap (Created? Added to Search Console?)
• Robots.txt (Is it Created?)
• Manual Actions (Is There a Penalty?)
• Security (Are There Any Security Problems?)

After completing the above steps, it's time to create a strategy. What is SEO strategy? What are the goals? Who is the target audience? What do the customer or we want? The answers to these questions are very important. The answers will shape the SEO process.

Daily SEO Tasks

SEO processes need to be followed on a daily basis. It is always a great advantage to have a checklist for this. The most important thing to do every day: “Check the current situation.” You can do this through Search Console and Google Analytics.

• Average Position Loss
• Keyword Losses
• Reduction in Organic Traffic
• Service Sector: Reduction in Conversions (Applications and Searches)
• E-Commerce Sector: Reduction in Conversions (Number of Transactions or Revenue)
• Mobile Compatibility Problem
• Important Web Data (Performance Problems)
• Manual Interventions (Spam, Attack, Etc.)
• Page Experience
• Security Warnings
• Tasks Determined as a result of Weekly Task List Study

It will be in the interest of the early detection and emergency response website related to each of the above items. Again, as in the video above, I would like to discuss the event through the project of the social house. Now our plan in this project is as follows:

• Ranking for Commercial Keywords (Increasing Revenue)
• Ranking for Informative Words That Will Benefit the End User (Increasing Traffic with Relevant Audience)
• Getting Rid of Technical Problems
• Changing Web Design (Modern Design)
• Increasing Brand Awareness
• The above goals helped us create the following work plan:
• Revision of Business Service Pages (Content and Design) + Competitor Analysis + Links
• Revision of Our Content (Blog) Pages (Content and Design) Competitor Analysis + Advertisement + Links
• Detecting Technical Issues and Getting Rid of Problems with the Developer with SEO Tools
• Finding Designers and Developers (Front-End and Back-End)
• Performing Social Media, Advertising, PR Studies

Part of this plan includes a daily part, a weekly, monthly and annual task list. For this reason, the daily report that appears in the weekly task list will also include the daily tasks of the next week.

Weekly SEO Tasks

In fact, it is the process that will help us determine what to do on the daily task list. Our weekly task list includes the following topics.

• Weekly Performance Review (Best Landing Pages, Pages with Average Position of 6 and Above)
• Preparation and Communication of Link Lists for Landing Pages with an Average Position of 6 and Above
• Evaluation of Existing Services and Content (Blog) Pages
• Competitor Analysis for New Landing Pages (Competitors But Not Us)
• Technical SEO Audit (Technical Analysis with Ahrefs, Semrush and Screaming Frog)

Here, our goal is to identify words with an average position of 6 and above and find the landing pages for these words. Once we find these landing pages, we should compare them with the competitors above us.

Preparation and Communication of Connection Lists

Landing pages have been set, revisions have taken place, and we are now ready for link and awareness support. We should not forget that we need to take our place in the most appropriate resources for this. So where our target audience is, we should be there.

• Our Service Area: “Social Media, Followers, Views, Subscriptions”
• Target Audience: 18-45 Age Male and Female (Collapsible)
• Curiosity: “How to Enlarge Instagram Profile?” “How to Increase Followers on Instagram?”

It is very important to focus on the part that they are curious about. If you want to provide links for this sector, you should contact the web pages that produce content in this field.

Evaluation of Service and Content Pages

Here, SERP analysis should be done. We directly search for commercial words in the Google search engine and identify our competitors. Who is on us? How are the page contents and layouts? What are our shortcomings?

Identifying New Words and New Pages

In this regard, it is a situation related to the analysis of the competitors of your or your customer's website. It's about detecting words that competitors get traffic but you don't.

It can be a great advantage if you can identify the competitor's best pages here. In this project, we found that competitors received traffic from the word "Instagram Profile Photo Enlargement". We didn't have a page or tool related to this. We immediately got the development of this tool and the design of the page for the user.

As soon as the project was published, it was ranked within 1 week. We have started to implement the SEO process to strengthen the ranking. Result: It became one of the pages where we received the best traffic. Relevant audience. We accumulated data and it helped us target.

Technical SEO Audit

You can't climb the floors of a building without laying the foundation. For this reason, the foundation of our building is all about technical inspection. We use Ahrefs, Semrush and Screaming Frog for this. What to do step by step:

• Perform a Technical SEO Audit with Ahrefs, Semrush, and Screaming Frog
• Make a Checklist of Emerging Problems
• Make Improvements on Technical Problems
• If You Are Not a Developer, Proceed with Developer Support.

Monthly SEO Tasks

We acted in accordance with our daily and weekly task lists. Now it's time to prepare its performance report. 

Performance Report

Monthly performance reporting should include year-to-year comparisons of the completed month and the previous month. In addition, all actions taken during that month should be included in the report.

Completed and Ongoing Topics

This subject is necessary to determine which of the tasks determined during the month have been completed and which ones are delayed to the next month. Some subjects may take a long time to complete. Therefore, you should definitely take note of this and follow it.

• Here are the Topics Completed at the End of the 1st Month:
• First of all, we evaluated the current situation.
• We Have Determined Average Position of 6+ Words and Landing Pages.
• We Performed a Technical SEO Audit and Prepared a Checklist.
• Revision of Titles. (90% Complete.)
• Meta Description Revisions. (80% Complete.)
• Removing Meta Keywords From Source Code. (99% Complete.)
• Completion of Technical Problems. (75% Completed.)
• Specific Link Sources for Landing Pages Detected.
• Routine Checks Provided Daily.
• Blog Reinstalled as WordPress. (Plugins, General Settings, SEO Settings and SSL Settings Completed.)
• Blog Contents Were Evaluated and Weak Ones Were Detected.
• Service Contents were Analyzed and Revisions were Detected.
• Competitor Analysis was Performed to Identify New Keywords.
• It was decided to change the web design, a designer was found.

Ongoing Topics:

• Canonical Problems.
• Short Meta Descriptions.
• Broken Links. (1 Piece)
• Routing Issues.
• 500 Server Errors. (External)
• High Dimensional Images.
• Sub Tags. (1 Piece)
• Provision of Connection Resources.
• Revision of Blog Content.
• Completion of Web Design Process.
• Revision of Service Contents.
• Initiating Social Media Investment.
• Starting the Investment Process for Brand Awareness.
• Next Month Plan

There should be progress by complying with the daily and weekly task list that progresses as standard with the ongoing topics. Our plan is in the middle, the things to do are clear. What needs to be done is to work regularly and continue to report it.

3-Month SEO Tasks

There will be issues that we need to focus on from time to time. If this is done every 3 months on the SEO side, it will be very healthy. Technical SEO audit progress, link profile status and comparison, Content analysis, in-page audits.

Technical Audit (3 Months)

Quarterly evaluations of audits with Ahrefs, Semrush, and Screaming Frog tools can be presented here as data.

Link Profile Analysis

The existing connection profile should be evaluated. Before and after should definitely be shared. If there are rejected links, they must be shared as data in this process.

In-Page Controls

In-page controls and improvements should be presented exactly in this section. Everything should proceed transparently. It should be discussed in detail until it reaches why it is done. There should be nothing left to leave a question mark in the mind.

Annual SEO Tasks

It is very important to compare the previous year with the current year. Did the client get paid for working with you? Have we implemented the strategies and plans? Are we missing out?

One way or another, we have to show an increase in performance at the end of 1 year. The customer should receive the return of his financial investment for 1 year. This is not a one-sided issue. Did we have any expectations from the customer? Were these expectations fulfilled?

Performance Evaluation

In this section, all work done to the brand within 1 year should be included. Apart from this, the annual comparison report should be presented clearly.

In a case study: Organic traffic grew by 865%, while the number of purchases grew by 314%. The growth rate is very serious. Here I want to ask you a question. I would like to present my book, which will be released in November, to people who know the answer. Why do you think the organic traffic grew by 865%, while the number of purchases did not grow at the same rate as the traffic?

Now you can answer this question by writing a comment and continue consuming the content. :)

Strategies and Tactics

The benefits of the current strategy should be clearly articulated. The tactics applied should definitely be shared and if the process will continue, the values to be added in the new year should be presented transparently. Here are the strategies and tactics implemented:

• High Quality Contents Published On Our Blog Site.
• There Is Advertising Ban on Service Words. Therefore, Advertisements Have Been Broadcasted to Blog Headlines.
• Special Tools Developed and New User Rate Increased.
• Users Coming Thanks to Both Advertising and Tools were Collected as Data Thanks to Facebook Pixel and Ads Remarketing Tag.
• Retargeting Done. This Contributed to Brand Awareness.
• Connection Profile Strengthened. Strategic Links Received.
• Emotional Bonding Activities with Customers were carried out.
• Harmful Links Denied.
• The domain names of the entrepreneurs who served in the same sector in the past, but closed their sites, were purchased and redirected.
• Business Partnerships Made with Influencer Resources.
• Internal Links Added to Our Most Trafficked Pages.
• Frequently Asked Questions and Answers Have Been Added to Our Service Pages.

Conclusion

We have goals we want to achieve from our SEO investments and efforts. Achieving these goals takes time. If we work and follow a plan, success is inevitable.

Technical factors, on-page optimization, content or backlinks and branding studies contribute to the positive progress of the SEO process. It is very important to master the process. Being prepared for all kinds of issues helps you be more comfortable giving feedback.