Stay updated in the SEO Industry
SEO can seem like a really difficult field. This will vary depending on your efforts. How to Stay Up-to-Date in the SEO Industry Lately? I decided to produce this content because I get this question very often.
You may think that you have solved a lot of things with the studies you will do without looking at the SERP results. The easiest way to master Google algorithms is SERP results. Here, typing your target word into Google can help you see a large part of the picture. Many things that worked in the past may not work in the future. If you can't stay up to date in the SEO industry, you will fail.
What Can Be Done to Stay Up-to-Date in the SEO Industry?
Trends in search engine optimization are constantly changing. More than ever, you need to take responsibility for updating your knowledge. If you want to stay up-to-date in the SEO industry, there are different resources (site, social media account, video channel, etc.) that you can follow.
1. Subscribe to Various Sites by Email
Google is the best when it comes to search engines. More than 90% of the market share belongs to him. Therefore, the first search engine you need to understand is Google. You should follow the Google Search Central Blog site in order to instantly learn about the latest developments made by Google.
This blog is managed by Google. The blog is where all official updates about search are shared. You can learn the first information about the new features here. You can optimize your site for SEO by applying the best practices shared by Google from time to time.
First, you may want to follow resources such as Search Engine Journal, Moz, Yoast, and Ahrefs. You can get regular information as an e-mail subscriber to the blog section of all these sites.
2. Join Various Forums and Groups
Communities are very important in the SEO industry. Professionals prefer forums and social media groups when they want to share information. People who come together in communities are eager to experience SEO work and share their own experiences.
If you want to gather as much information about SEO as possible, you should join these communities. You should exchange ideas to make their strategies more effective. If you want to be able to improve your site's page ranking, communities can help you discover best practices.
You can find answers to your questions by visiting the Reddit SEO forum. Ahrefs Insider Group and Moz Q&A Forum are other important places to follow. You can find many different groups on Social Media platforms. But your priority should always be these resources.
3. Follow Various SEO Experts
Some of the SEO experts now try to help people who follow them on social media. Even if they used to advance everything from their site, they have now given up on this habit. You may want to follow various SEO experts on the social media platform.
You can find SEO experts on many platforms, including Twitter, Facebook, and LinkedIn. If you want to follow famous names such as Danny Sullivan, John Mueller, Barry Schwartz, Brian Dean, Shane Barker, Jono Alderson, Aleh Barysevich and Rachel Anderson, you can get in-depth information on SEO through analysis.
4. Follow the Industry with Video Content
You no longer have to depend on text content to learn about something. With video content produced on platforms such as YouTube, you can see what's going on with practical examples on many topics. It is not easy to find resources that produce valuable content on this subject.
It is very important that the source you follow produces regular content. Ahrefs, Neil Patel and SEO Video Show are the channels that do this best. It is possible to learn what kind of work you can be successful in the field of SEO by watching new and old videos uploaded to the channels.
You can attend various trainings to develop your ideas with video content. Training videos give you basic information. You should always follow channels such as Yoast and Google Search Central to stay up to date with new developments and constantly get new information.
10 Resources to Keep You Updated in the SEO Industry
1. Google Search Central (YouTube)
Google Search Central is a private channel created by Google. Each week, John Mueller takes an hour to answer questions from marketers, developers, and others interested in SEO. A scenario is created with the incoming questions and proceeds through it.
In the created SEO scenarios, exactly what is right is decided. Sometimes it is not possible to determine a clear truth. But Mueller does his best to inform people about tactics that should and should not be used on sites.
2. Google Algorithm Update History (Moz)
If you want to check Google's algorithm changes in detail, you can visit the Google Algorithm Update History page created by Moz. The listed changes are major changes only. Daily changes are not included.
Even if Google is constantly updating its algorithms, in some cases, it may silently implement the algorithm change. In such cases, it's up to SEO experts to spot potential changes. Once an algorithm change is detected, it is evaluated by the Moz team and included in the list.
3. Google Search Console (Google)
Google Search Console is one of the places where you should create a property as soon as you open your site. If you haven't created a property here yet, you should do so now. You can control your site through the property you will create for free and see how it looks from Google's eyes.
If Google imposes a manual penalty on your site, it will forward its information to you through the Google Search Console property. By examining the performance data on your property, you can check the status of your content and intervene if necessary.
4. MozCast (Moz)
Created by Moz, the MozCast – Feature Graph shows how often features appear on the search engine results page. These different features offered by Google will help you understand how your business appears in search results.
Thanks to the MozCast – Feature Graph tool, you can follow the density of changes in the algorithm. Once you understand the algorithm changes, it will be enough to make an effort to increase your organic visibility in line with the various tactics you will apply.
5. Search Engine Roundtable (News)
Search Engine Roundtable is a site that has been in the industry for a long time. It simply tries to deliver the latest Google updates. It usually includes case studies and expert tests. Depending on what's going on in the SEO industry, even 5-10 news are published per day.
It is one of the most important news sources as it follows the industry regularly. Interaction with users is high. It can make its users happy by directing them to the most useful information. It has the feature of being a news source especially in large-scale changes.
6. Search Engine Journal (News)
Search Engine Journal (SEJ) is one of the most popular news sources in the SEO field. It regularly tries to present new news and information to its users. Its site is useful, but it is possible to encounter too many ads or pop-ups from time to time.
If you don't mind them, it is the most important resource where you can be informed about the latest SEO developments. They are constantly trying to reach new information and they have a team that can reveal even the information between the lines. If you consider that Google does not announce every change it makes, SEJ is an important source of information.
7. Search Engine Land (News)
Search Engine Land does not limit its information resources only to SEO. It seeks to provide information flow in marketing, advertising and other related fields. You might think that they touch almost every aspect that is relevant to the search engine. They publish 4-5 content per day.
It is seen as one of the ideal sources because it covers a wide range of topics. It also includes very valuable names who are experts in the field of SEO. If you want to learn about potential SEO developments that will emerge in line with the latest updates, it will be the right place for you.
8. HubSpot (Blog)
HubSpot doesn't just provide SEO-related information. It tries to share information in all areas related to digital marketing. In general, the content he creates is comprehensive. Reading them and taking advantage of the free templates provided with the content can make your job easier in many ways.
If you want to learn a lot about digital marketing but you don't have time, you can visit this site. You can easily learn almost anything from a technical point. You just have to make sure you're looking for the right information in the right spot.
9. SEO Books
A constantly updated SEO resource. The SEO industry is a dynamic industry. I thought that there was a need for a constantly updated book in this constantly renewed industry. It provides a benefit that you do not have to pay for each print again and again. Thanks to the books, you can reach new SEO tips and techniques determined every year. In addition, free licenses, video resources and more can be found in the books.
10. Google Docs
A great resource for basic, quick and advanced information about SEO. You can visit now and get a quick introduction to SEO through this resource.
It is a great platform especially for people who want to get into SEO. It is a resource that I think and share that applicants should definitely visit before they receive training from me.
Visit now for Google Docs: developers googleblog