Succeed in SEO with Content Marketing.
The way to be successful in SEO is now undoubtedly through content marketing. Regarding the future of SEO, we can see that the points we paid attention to in the past are still the issues that we pay attention to today. For example;
- Original and user-oriented content still has a very important position.
- Permanent and quality external resources (backlinks) have never lost value. High importance.
- The structure of our website and its opening speed are still at the top of the issues to be considered.
- Keyword structuring, arranging the title and description sections by search engine criteria will be as important today and in the future as it was in the past.
I can add many more options to the items I listed above. These and similar concepts will not change in the coming days.
Consider a search engine that constantly develops and updates algorithms to provide a better quality experience to the user. Yes, this search engine is google. With the HummingBird update, it has given its users a completely different experience and continues to do so. Before this update was released, Google was presenting the prominent pages based on the words in it, without paying attention to the sentence we were searching for.
With the increasing popularity of smartphones, the rate of mobile usage is increasing in parallel. This situation seriously affects our keyboard usage habits. Undoubtedly, voice calls will increase in the future. With these voice inquiries and calls, people will want to find the answers to the questions they have asked aloud. The Google search engine has gone one step further in this regard and has already started to offer us the answers to many questions in the form of an information box with the technology it offers under the name of 'Knowledge Graph'.
When such algorithms are released or updated, we often come across site owners on personal, seo, technology blogs and webmaster forum sites, expressing their problems about the decrease in their traffic. Think about it, there is a search engine that gives you the answer to the question you asked in the search section. How will you ensure that a person who finds the answer to such questions without logging into the site visits your web page? At this point, there is an issue that managers and people interested in digital marketing should take seriously. That's content marketing.
Presenting the most useful content for our target audiences correctly will ensure that we rank well in search engine queries. In short, we can say that content is everything. If you notice, the algorithm updates and changes have brought even e-commerce sites that don't care about content to their knees. Dear readers, in order not to be sad and disappointed, please follow the rules set by the search engines.